Edit: Sorry, didnt realise how much I wrote. I will totally understand if you dont read all that.

"Go woke, go broke" isnt about what you are saying its about. It is for some people, those horrible maga cunts, but for the majority it means something else.

The problem is that word "woke". It means different things to different people. You, I imagine, would say it meant its original meaning. To call out social injustice. Yes? But around the time of the rise of the online influencer, 4chan, started a trend of using "woke" ironically to describe online influencers who used social justice issues for their own benefit. ie "Dont forget to like, share and subscribe so we can fight racism together!". Those people didnt give a fuck about social issues, only the money they get by saying the right things. Now, at some point, the maga fuckwits misunderstood the 4chan use, and started using it to mean anything that didnt have a white straight male in the lead role.

Now, what "go woke, go broke" means to the majority, the normal people. If that if you make movies, games, tv shows that pander to the perpetually online, people will stop buying your shit. And its true. Not because its a girl in the lead role, or a black guy, and an LGBT person. But because these characters tend to fucking suck.

Ill give you the most obvious example. Rey from the sequel trilogy. She is, what would become known as, a disney girlboss. The girlboss isnt just a female lead. Theres loads of great female leads in great movies. No, the girlboss is like a mary sue, but worse. If you look at Rey, the character, shes great at everything. Everyone loves her. etc etc. But she also, loves to tell(not show) the audience how much of independent woman she is. Did you notice, that she never loses a fight with Kylo Ren? Except once, which wasnt a fight, she was just captured. And that was only done to show as that she didnt need any help, that she could save herself. But the real damage is that because the character is never allowed to fail, she never grows. And worse than that, Kylo Ren is never a threat to her. He doesnt win in light sabre duel, a force dual or anything else. Hes not threat to her what so ever. That makes for a bad villain. And having good villains, is what makes heroes great.

Now, you can look anywhere you want. And you can see the girlbosses and online pandering shit everywhere. And you can also see those franchise, dying. Disney, bought Marvel and Star Wars because they were a girls brand, and wanted to reach the boys market as well. But in the past decade, they have taken both of those brands into the girls camp. So much so, that variety just did a piece of the Disney looking at way to get gen z boy/men back into their brands.

Marvel movies over the past 5 years, are dying a death. The Marvels making less than a 100m domestic, after the first movie making for a billion WW. Even WW money, the Marvel only just manages to reach 200m. And that was on a production budget of over 230m, not contenting marketing and all the other costs that would take it well north of 300m. All these bad movies, with terrible girlbosses, that are just women given toxic masculinity traits, have done so much damage that only a handful of movies now are getting past 500m WW.

No one wanted to play the new dragon age game, because it was cringe as fuck. But oh, look how many people played Baulders gate 3? Almost like including non straight white men into gaming, isnt a problem after all. Almost like, its the writing and the presentation thats the problem.

So whenever you see "Go woke, Go broke". For the majority, it means stop writing dog shit that panders to perpetually online people who wont go to watch it, or play it.

And as for Hogwarts, who cares? Shes already made money off the licencing. Shes going to be making money on the new tv shows too. Who gives a fuck what she thinks, or what she posts online? You dont have to agree with her. In fact, you probably shouldnt. But then maybe, you shouldnt have made her villain either. Because, as you say, shes got fuck tonnes of money. And at the start all she was doing was speaking out for female women. Not against trans woman. But you all ganged up, and turned her into the monster shes become. She was one of the most left wing people on the fucking planet. And she got turned into a monster, because she wanted womens voices to be heard on the issue as well, and didnt want the language changed to accommodate others. I mean, you do remember that this all started because of the push to refer to women by their biological functions, right?

This whole argument, the culture wars, the gender wars, the trans wars, could all be avoided by just talking to each other. But no, "everyone who doesnt agree with me is a cunt" is everyone mindset. And its escalating into the real world. America is a fucking hell hole just now. The UK, not much better, and worse looming on the horizon. And for what? Because some fucking bigots who hate white men got power in the entertainment industry? And all of sudden instead of their being something for everyone, there was only every things for those social media deemed worthy. We cant even get a hot white girl into a pair of fucking jeans, without people crying online that is nazi propaganda.

Have whatever characters you want. But make them real people, not lectures, not panders, real. That means relatable. Like, imagine the last of us. But instead of brothers, Joel and Tommy are lovers. The story doenst change. Almost nothing changes. But Joel, would still be relatable and likeable. Because it was his character that spoke to people, not the fact he was straight. Shit, look at black sails. That did have a gay lead character. And he was awesome. Totally fucking relatable. Brilliant tv show by the way if you havent watched it. Point is, make good shows, good movies, good games and you can avoid the word "woke" going anywhere near your product.