It's obnoxious and has made me never want to see ads ever again. I'm OK with seeing something useful like a local ad for deals on a local food place or Safeway deals or something, toys and videogames maybe even movies but I shouldn't have to let them data mine me for targeted ads that end up being repetitive and constant. When living in italy we may have had programming that wouldn't start on time or not at all but at least it wasn't interrupted by ads. I was so confused as a kid seeing gargoyles have a weird spot or two where it would cut off with a dramatic reaction shot then continue with the same or similar one. I had no idea that's where ads went. I have no idea who ads work on but whoever you are stop buying stuff just because you saw an ad please lol!