There's a second, very important part to it. Sure, you can just change your profile picture to a Clippy in solidarity with the movement, but it's supposed to mean that you WILL fight back against anti-consumer business practices in your life, especially if you work for a company that uses such practices.

If your boss wants you to implement something that benefits the company over the consumer (or the employees), you stall. You find problems. You work as slow as humanly possible. You work on other things first. etc. You'll be as annoying as Clippy, perhaps.

As a consumer, you won't buy that device that requires Internet for no other reason than the manufacturer reserves the right to brick it at their pleasure. You won't sign up for subscription services that should be one-and-done purchases, etc.

As I understood it, the message was more about that if you want to start a grassroot movement, people need to see they're not alone, that there are others out there who feel the same. Make clippy your profile Pic and see it pop up everywhere. Power through mass. Treating the status quo then comes naturally ;)

Can't it!?*gestures wildy at humanity*