Distributed computing projects, large non-profits, people in the near future with much more powerful and cheaper hardware, governments which are interested in providing public services to their citizens, etc.

Look at other large technology projects. The Human Genome Project spent $3 billion to sequence the first genome but now you can have it done for around $500. This cost reduction is due to the massive, combined effort of tens of thousands of independent scientists working on the same problem. It isn't something that would have happened if Purdue Pharma owned the sequencing process and required every scientist to purchase a license from them in order to do research.

LLM and diffusion models are trained on the works of everyone who's ever been online. This work, generated by billions of human-hours, is stored in the Common Crawl datasets and is freely available to anyone who wants it. This data is both priceless and owned by everyone. We should not be cheering for a world where it is illegal to use this dataset that we all created and, instead, we are forced to license massive datasets from publishing companies.

The amount of progress on these types of models would immediately stop, there would be 3-4 corporations would could afford the licenses. They would have a de facto monopoly on LLMs and could enshittify them without worry of competition.