Freedom of enterprise is a scam and always has been.

For the bourgeoisie, freedom of the press meant freedom for the rich to publish and for the capitalists to control the newspapers, a practice which in all countries, including even the freest, produced a corrupt press.

Lenin was already saying this in the context of the press in 1917 https://www.marxists.org/archive/lenin/works/1917/nov/04.htm