That's easy. It's more dull here, and there's less lock-in.

No, really. Social media without the dopamine-pump-style algorithm behind it is far less stimulating. Meanwhile, the Federation model itself allows us to abandon nodes that are co-opted by bad actors. So there's always somewhere else to go with all your favorite stuff when things go sour.

Algorithmically curated timelines are designed to be addictive. Fediverse doesn't have that, it's time based, like it used to be before.

I am also addicted to the fediverse.