From the opposing position, my last three companies have placed me in the position of automating necessary tasks just to keep up with the task list, with absolutely zero support from the applicable Dev team. What's worse, I've had tickets in for ~19 months requesting minimum necessary business and functional requirements, and I get passed around like a bloody hot potato.

My choice becomes, fail in my role, or try to spin up some automation myself. The second choice is the less-worse outcome.

That your company has an in-house software dev team is impressive. Does the revenue-generating business have access to that team?