The part that struck me was Linus talking about how he hopes Billet does well because it's a harsh industry. It's a harsh industry for Billet because the biggest reviewer in the space took their prototype, mis-tested it, panned it, and then sold it at auction. Trying to paint that as a one-off is difficult, because it wasn't a mixed bag on the quality of the experience. It was awful start to finish.

If I'm a small company trying to get a name in the space, I'd never go to LMG. "Trust me bro, we dunk on stuff, so you know we're honest," is a bad take if you're the one getting dunked on due to lazy journalism and R&D.