Probably also because there's more than one community they need to support and there's only one person who would receive additional income, instead of most in the community. And by teaching all to do it manually and showing the impact. (Which is making more land suitable for sustenance farming)
And getting local support is always vital to create long lasting success. Using a tractor would probably not guarantee this.
Then again you might get better answers if you look up some of these videos by organisations covering this. They usually have titles like "turning the dessert green again"