On the rare occasions I actually watch cable TV (usually at family gatherings) it honestly astounds me how mind-numbing ads have become. Like how everything has to have a stupid "catchy" jingle, or be super in your face about manipulating you into buying whatever garbage they're trying to sell.
I actually miss when ads were about how powerful this cleansing agent is or how much horsepower that car was supposed to have. Now it's all about life-changing epiphanies, about the purchased identity from the treat and the validation the treat promises the exhausted and alienated consumer. 