What do you mean? It's not just a name change, it's a whole new company with seemingly new owners every time.

I've also checked how much it costs to rent there, and they would need to cut over 200 heads per month simply to cover rent. If you throw in a poverty-level salary for a single person, the heads required will triple.

Of course nothing definite, but it sure is a weird cycle.

Yeah if they were expensive it'd be one thing but cheap implies they want traffic

I was also thinking that businesses are bought and sold all the time. My local mechanic seemed to change owners once every several years.

There was a restaurant in my old town that repeatedly opened under different names and in different areas of town. You knew it was the same owners because they had this signature "pink rice" and always had the same menu. Word is they kept getting shut down for not meeting health standards but would just reopen under a different name and location. They've finally settled on one place and have been there for probably 5 years now, so they must've got their lives sorted. Decent sushi though and they have deep fried ice cream which is top notch.