Idk if 10% of the town patronizes it regularly and there's no other shops around that's like 250 customers coming in year round, let's say each spends an average of 150 in a year that's what .... 37 grand? Plus whatever online retail they can do.

If it's just like one dude that runs it and works there and pays themselves I could see it being viable.

Edit: probably would be a good way to launder some drug money though and I've found a lot of weed smokers in the mix of my nerd shops I frequent.