My Google account that I had for 15+ years got banned from YouTube when I let my 9 year old play around making edited videos. He'd mash up clips from PBS Kids and other places. Apparently PBS didn't like this and after a couple of vague warnings, my account is banned from YouTube for life, no actual chance of appeal. Of course I could just ditch it and open a new account under another name, but I'm stubborn, over seven years have passed and they're still silent on the issue. I can watch YouTube, but not comment or post videos. Oh well.

Death penalty is an ineffective deterrent mostly because people tend to commit the crimes it's used as a punishment for while not thinking, or caring, about the consequences at all.

Now, forget cutting off the internet, if you'd get the death penalty for getting caught pirating music, it would prove to be a very effective deterrent at stopping it. I guarantee, zero piracy after a few years.
A lot smaller population left to buy the legal media too, though, but hey, no pesky pirates!