like i know these people are technically meant to be our allies because they don't own the means of production, but how the fuck do you spend more than my family's annual income on fast food? how are we meant to find common ground with people who are able and happy to do this? 
edit: turns out this is a repost. sorry. but still, i standby my disgust
Here, signs merely reflect other signs and any claim to reality on the part of images or signs is only of the order of other such claims. This is a regime of total equivalency, where cultural products need no longer even pretend to be real in a naïve sense, because the experiences of consumers' lives are so predominantly artificial that even claims to reality are expected to be phrased in artificial, "hyperreal" terms. Any naïve pretension to reality as such is perceived as bereft of critical self-awareness, and thus as oversentimental.