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The blackout is starting to have a financial impact on Reddit, but we must stay dark! (www.adweek.com)

submitted 1 year ago by [email protected] to c/[email protected]

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If the performance weakness continues for a week or two, the agency would start recommending decreasing spend with Reddit or directing it to other platforms.

After the blackout, we will be closely monitoring user behavior on Reddit and guide clients when we can unpause,” said Freddy Dabaghi, managing director at Stagwell-backed Crispin Porter Bogusky, which has asked clients to stop campaigns, depending on their client goals.

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[–] [email protected] 33 points 1 year ago

They can try but without the moderation tools at the core of the issue, the subs will be inundated with bot spam till it dies. There will never be enough admins with free time to replace all the unpaid moderators let alone their knowledge. Not to mention doing a hostile takeover of subs without any understanding of each community's values will serve only to piss off more people.

Besides cashing out a dying platform, there is no winning for Reddit if they keep this up.