Oh, it's gonna be so much worse. NFTs mostly just ruined sad crypto bros who were dumb enough to buy a picture of an ape. Companies are investing heavily in generative AI projects without establishing a proper use case or even its basic efficacy. ChatGPTs newest iterations are getting worse; no one has a solution to hallucinations; the energy costs are astronomical; the entire process relies on plagiarism and copyright infringement, and even if you get by all of that, consumers hate it. AI ads are met derision or revulsion, and AI customer service is universally despised.
This isn't like NFTs. It's more like Facebook and VR. Sure, VR has its uses, but investing heavily in unnecessary and unwanted VR tools cost Facebook billions. The difference is that when this bubble bursts, instead of just hitting Facebook, this is going to hit every single tech company.