This reminds me on why I turned off personalised ads on Google many years ago.

I work as a psychiatrist, and regularly have to search for literature surrounding the medications I prescribe (like antidepressants). After a few months of practice, Google started having ads that start with “if you’re depressed, have you tried… ?” Or the more click-baity “so-and-so have tried … and you won’t believe what happens next! ”

It was funny the first few times, thinking that Google must have profiled me as depressed.