My best guess, college educated people tend to make more money and therefore leaned toward the more business friendly Republicans.

yea, i family member that did this, starting earning more 100k+ propaganda from joe-roagan because made him a trump fan, caught him several times listening to Trumps rambling as background noise. gymbros also tend to lean conservatives too. people like right wing grifters during the pandemic helped, these people used these right wingers a coping mechanism.