Until someone else comes up with a reliable reusable rocket with a high launch cadence they'll be first forever.

You just can't compete with SpaceXs' launch capabilities and cost and any competitor using them would be at a loss cost wise as starlink is at cost, and a competitor wouldn't be.

If Starship succeeds, and someone like BO succeeds in making their rocket reusable, then BO can compete with Starlink of today, but won't be able to compete with the Starlink that Starship can launch and it's the same problem again.

Hopefully someone else figures out reliable rocket reuse out, but that's what has to happen.