When examined, or just because it's weird on its own.

Example: Beat a dead horse

  1. You whip a horse to go faster
  2. It dies from being whipped too much
  3. You still want the horse to go faster
  4. You continue to whip it
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[โ€“] 2 points 2 years ago

My understanding is that that was the original intention of the phrase. It's meant to be ironic but then the irony was lost as the phrase got more popular

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