Economics involves understanding and predicting the behaviour of large groups of people, doesn't seem all that far off topic here. And of course the way that people react to AI-generated content in products will be quite relevant to lots of people trying to market such products.

Econometrics has basically taken over for statistics in a lot of social sciences, for some reason. You rarely see a social scientist team up with a statistician - they team up with an economist, and they apply econometrics to whatever it is they are studying.

There could be a couple of reasons. Economists might be perceived as having a better understanding of "the real world", as they are used to building predictive models around real world societal affairs, which is not really the job description of a statistician. Alternatively, it could be because they themselves are social scientists more than mathematicians, and they therefore "speak the language" of social sciences and are capable of interdisciplinary co-operation.

I think it's a problem. More social scientists should learn to think critically of their methods and to do their own empirical research.