I still can't believe that no one else has made a smart watch with physical buttons and low energy use that has surpassed the pebble after all this time. I'm still cautious that this venture will pan out, but honestly there really hasn't been a smart watch released that matches my use case. Sleep tracking makes no sense if I have to charge the watch daily, as I'd probably charge it over night. Media control with screen buttons is awful. Fossil came close with their hybrid smart watch, but the layout of the media controls made no sense and couldn't easily be used without looking at the watch. Just let me check my calendar and texts and skip through ads in podcasts, and last over a week of battery and you will have my money.