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Get your new PebbleOS watch (store.repebble.com)
submitted 2 years ago by to c/technology@lemmy.world
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[–] 40 points 1 year ago (11 children)

Why would they choose to name the watch "Core 2 Duo" when that's the name of an Intel processor? And why are both watches a "2" variant? They need a new marketing person.

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  • [–] 28 points 1 year ago* (6 children)

    And why are both watches a “2” variant?

    Because this is the next generation of the original Pebble watches.

    Core 2 Duo

    I'll actually be surprised if this makes it to launch without Intel perhaps making a few legal calls and prompting a device name change.

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  • [–] 10 points 1 year ago (3 children)

    The most recent Intel Core 2 Duo was discontinued in 2008. I doubt Intel would be able to convince anyone that this is a competing product or would cause any customer confusion. No one is going to be looking for a low end processor from over a decade ago and accidentally buy a watch.

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  • [–] 12 points 1 year ago (1 child)

    The point is not that it is being used, the point is that corporations must protect their trademarks or else they may lose the exclusive rights to them. Intel also still uses the "Core" branding on their modern CPU's so it wouldn't be a stretch for them to try and continue legally protecting "Core 2 Duo" under the guise of retaining the "Core" part of their trademarks.

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  • [–] 1 point 1 year ago

    They do need to protect their branding, but only if it's likely to be viewed as "similar". there's no reasonable risk of people thinking that a watch and an old processor are the same.
    There's a lot of products with similar names that haven't had issues.

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