I'm actually a fan, but I get what you mean. I feel like she just writes what's on her mind, when she's writing for her named website. Her writing for The Index is a bit more by the books internet journalism.
And yeah I agree sharing this on here is a bit of a circle jerk, but articles like this get shared around in the mainstream and show people still captured by the big platforms another way. I've definitely emailed a couple of her articles around to friends, and I can't be the only one.