Exactly. I would extend that and the article's premise to say, tech isn't innately good or bad, it is just a tool that can be applied in good or bad ways. For example at his cafe, a QR code ordering system could have been optional for those who prefer it, and could be easily implemented without collecting any personal data. And that could actually be a positive thing for those who want to reorder without getting up or who have social anxiety. But by forcing all customers into this confusing and privacy invading system, the tech becomes a bad thing.

The villain of that story is not tech. The villains are the online ordering company that decided to make a data grab, and the cafe owner who decided to buy tech so he wouldn't have to pay servers.