The APU/RAM is one unit, everything else is modular and repairable. They aren’t price gouging the RAM either.
They’re one upping Apple, big PC OEMs and Chinese Mini PC makers with a more repairable, consumer friendly product. That sounds like Framework to me.
I think you are clinging to the idea that RAM will be separate and upgradable from the CPU for a long time… Physics dictates that it will not, especially in the laptop space where wasted power is so critical. Hacks needed to even make that work now with DDR5 are kinda crazy and inefficient (just look at the voltage/speeds/timings ddr5 sodimms run at). LPCAMM is supposedly a good stopgap, but even that is having teething issues