Just not launch this at all?
...yes? Exactly. If they can't find a way to sell something that fits their ethos then they shouldn't sell it. Seems like an obvious answer.
Desktop PCs don't need Framework. They've always been and still are modular, repairable and upgradeable but FW managed to design the only one that isn't. It's the opposite of everything they supposedly stand for.
They wasted resources on this instead of building other amazing hardware.