The thing is that for some features to have any benefit you actually need everyone on board. Security is just that.
If you have to basically have a fallback-backdoor built right into your system to deal with those who don't participate in the security system, an attacker just needs to force the fallback and nothing is secure anymore.
And sure, Gmail could just force encryption, but then (a) would everyone complain about one big actor abusing their market power, as happens a lot e.g. with Chrome and (b) the whole point of using email is that it's a service that's super stable and "just works". If I can't send an email to my dentist about an appointment, then it's worthless. So something like that could hurt Gmail's market share.
But all in all, my point was that open systems with lots of actors with the power to decide stuff makes implementing important changes more difficult, because you have to convince much more people to follow suit.