Only applies to real people. No fictional ones. (Sorry Stirner) 
Lol
I remember telling my parents he seemed like he needed to try Banks's beer afterwards because these ads were running at the time where Banks' was selling itself as the beer kooks need to drink: https://youtu.be/AGtTmp6OqIU
Keep in mind I would have been under 10 at the time so they found that hilarious.