With Signal you just have to install the App and make an account to start chatting with your friends and family. SimpleX requires me to send a link or QR code to everybody I want to interact with. You will have a hard time convincing anyone to do that. Compare that to the first Twitter exodus, people chose Bluesky over Mastodon because picking a server was 'difficult'. The average person doesn't care about technology at all and will always pick the path of least resistance.
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