Marx has to have a vocabularly term for this, porky really does sell people back their own services.
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The only reason social media makes money is because of the content artists share, youtube videos made, things like that. Yeah, you can monetize it but there's still a lot of enshittification that happens regardless
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A more blatant example should be the housing crisis, especially in cities. The reason San Francisco rent is so high is because of the people of San Francisco, who have made such a place so valuable by their labor, amenities, culture, and also not being as racist as Texas. They're literally getting punished for their "services" being so valuable.