Tech/Wall St constantly needs something to hype in order to bring in “investor” money. The “new technology-> product development -> product -> IPO” pipeline is now “straight to pump-and-dump” (for example, see Crypto currency).
The excitement of the previous hype train (self-driving cars) is no longer bringing in starry-eyed “investors” willing to quickly part ways with OPM. “AI” made a big splash and Tech/Wall St is going to milk it for all they can lest they fall into the same bad economy as that one company that didn’t jam the letters “AI” into their investor summary.
Tech has laid off a lot of employees, which means they are aware there is nothing else exciting in the near horizon. They also know they have to flog “AI” like crazy before people figure out there’s no “there” there.
That “investors” scattered like frightened birds at the mere mention of a cheaper version means that they also know this is a bubble. Everyone wants the quick money. More importantly they don’t want to be the suckers left holding the bag.