I remember the early, pre-Google days of Youtube, when it was fail videos, that one particular kind of lyric video, lonelygirl15 and mememolly. It was about the time South park had run that episode where they had all the people who had become internet famous like Tay Zonday and the Star Wars Kid who were sitting around in a waiting room waiting for their "internet money" to make the point that there was no method in place for them to monetize their fame...

If you had asked me then what Youtube would look like in the year 2025 I don't know what I would have said but I wouldn't have guessed correctly. I probably would have said it's not going to last that long. I would not have guessed that fifteen years of Google changing the algorithm, but not letting anyone know what they did or why, so there's this constant game of trying to design video formats around what the software would promote would twist it into what it is...