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New USB logos will simplify branding on hubs and cables
(www.techspot.com)
This is a most excellent place for technology news and articles.
...Because the image is crappy resolution, its like complaining you can't read without your glasses on.
That bottom one looks embossed instead of printed. At the size of a USB-C cable plug, that's going to be difficult to read outside of ideal lighting conditions.
That's still significantly better than having no markings at all.