I have heard that the ads are getting worse and longer/unskipable. I do wonder how YouTube determines what the 'balance' should be. You know they have the usage and engagement statistics to back up the increase. It did get to a point where I said there was no way I could continue to use YouTube as it was; but it was also around the time that I pretty much switched to YouTube for content over Netflix/Hulu/Disney+/TV so Preimum was a no brainer as I could drop 3 or 4 streaming services for YouTube.