He was implementing regional pricing this morning and looks like that should be happening today and tomorrow. I think that's part of the reason so many people love Sync since the dev is ultra responsive.

As far as I've read, that price is for both no ads and Ultra which I guess gives you more perks). For just no ads it is significantly less. For no ads in my version it's $30CAD, which is a high price but is much much less than $100+CAD

No, that's lifetime ultra. A totally different thing, if you feel you need to pay more for a few extra features. You can also pay $20 to remove ads for a lifetime.