“customers are shopping more with Kroger now than ever because we are fighting inflation and providing great value.”

I call shenanigans. I don't always pay close attention to the prices of all the things I buy, but one thing I do pay attention on is soda. (Probably because it's bad for me, so I give myself additional justification to buy it or not.)

And amidst all this "inflation", and all the talk about lowering prices back down to reasonable levels Kroger's price just on soda just jumped 25%.

Years ago I used to get a 12-pack for $5, and sometimes there'd be a 3-for-$12 deal. When COVID hit, it was 3-for-$15. Post-COVID, $7 a box. When they raised it to $8, I stopped buying it unless it's on sale or if my wife specifically requests it, and then I only buy one.

Then I went to Kroger a few weeks ago, and the only way to get a price under $8/box was to sign up for something on their app and sell them my personal information. So I decided not to buy from Kroger anymore.

This week my wife specifically requested a box, I was in Kroger anyway, and now it's $10/box or 3-for-$8. Fuck that. They hit their limit with me, and there are no circumstances in which I'm paying that much for soda.

I live in a major city. The nearest Kroger is 2 blocks away. The nearest non-kroger is 7 miles away. And I have to drive past 3 Kroger's to get there. It's ridiculous.

I go to Walmart and Food Lion because I worked for Kroger and I hate them.

Most of Kroger's other brands operate in areas where there isn't a Kroger. There's a tiny exception with Harris Teeter but it's mostly because it isn't profitable to change the signs, I guess.

Fortunately, there's a competing brand in my area that's not under Kroger (or Walmart or Target), so I can easily avoid them. My local grocery isn't a mom-and-pop, but it doesn't extend that far outside of my state, so that's nice.