"...affected..."

Get the fuck outta here with that bullshit.

adjective

1

a

**: **having or showing an attitude or mode of behavior that is not natural or genuinely felt **: **given to or marked by affectation

b

**: **assumed artificially or falsely **: **pretended

Neither definition applies. The items are not being affected. Shrinkflation is an outright deceitful practice, not an affectation.