Do they even have a consumer version? I've seen them linked before but their whole site looks like they only want Enterprise users. The lowest pricing plan is "Business - $5/month/user". I'm not an organization and while that's not extremely expensive as an individual, it adds up if I'm paying separately for everyone in my family to join. My "senior executive discussions" consist of polling the family about what we want for dinner next week and what other groceries we need, not how we can achieve nationwide scalability for our household.
If they have offerings for individuals outside of business, they really need to point people to it and have a better landing page for them.