As a former educator that worked with teenagers for some time, I can tell you that it's possible to get kids interested in literature because they are still open to new ideas and can get downright habitual with their reading with the right encouragement, but unfortunately the Bill Gates-driven ruinous "reforms" that have dominated public schools for decades now have dictated that reading only matters as far as it teaches future workers to read and follow instructions, not how to think critically. Critical thinking was, and continues to be, something that a lot of parents outright abhor and see as some sort of evil influence.
Also, by default, most kids that cruise through school with apathetic teachers follow the defaults given to them, which are to aspire to escape peonage by becoming a parasocial parasite instead.
