Yes, Actually, Individual Responsibility Is Essential to Solving the Climate Crisis
(www.sierraclub.org)
File under "green washing."
If a company offers a more expensive "choice" of a greener option, rather than just being ecologically responsible by default, then you are being sold a product. That is, you get to express your superior "green" ethics by identifying with your purchase.
The company doesn't actually care about the environment. They're just doing the minimum to capture extra $$$