It's definitely a cynical move by Disney no matter how you slice it.

• "If you think we're super woke, you go support the movie. We get money."

• "If you hate it (because we thought a superficial change would cover the fact we barely tried), it's because you're a nasty racist bigotface, your opinion is disregarded, galvanizes our first crowd into giving us more money, and angry actually-racist bloggers probably hate-watch it while advertising it for free. We get money."

Ain't the culture wars grand (if you're selling to both sides like a proper arms dealer)? :D