Most people don't understand what this is or why it's important. And that's not their fault. The kneejerk reaction to having data collected is justified due the amount of companies who abuse it. I mean the amount of stuff you have to turn off (and block the stuff you can't turn off) just to use Windows in a reasonable manner is insane.

I don't fault people for reacting to this news, even though it's not even really news. Developers need to know how people use their products if they want to make them better. And it's opt-in, which is the right way to do it. 1Password certainly knows this and the fact they're trying to be so transparent shows that they know they need to prove what they claim.

1Password has built a lot of trust with it's users over the years. There was some controversy over switching to a subscription model, but realistically $3.50/month to have the most important data you possess hosted securely (and they've been super transparent about that security too) seems like a no-brainer. To my mind, 1Password isn't going to do anything to jeopardize their place in the market when there are free and self-hosted services out there. Probably they want to use their app, which is already the best of any password manager I've ever used, to be the thing that sets them apart from the competition. And to do that, they need to know how people use it to know what could be better.