I find it is hard to understand. Because now we all carry around a smartphone and can look at Wikipedia and a variety of other sources. On almost any topic, it is accurate with citations. And it really does not take that many people to create accurate sources of information. Truth basically is singular, you can detail it backwards and forwards. We have public libraries full of accurate information.

What I do understand is that oil companies spend a massive amount of money on branding, marketing, sports, etc. The information people believe isn't just random theories against how fire burning produces CO2 and warms up the Earth. They very specifically believe things the marketing and advertising tells them to. It's a basic business formula to spend x percentage of all your income on marketing. It works across every field, for every $100 income you put $3 right back into keeping your customer "educated" from a voice outside the product material (such as product placement in a film, or a sponsorship message between news stories).

I find people will sell their souls for free songs, free websites, free TV channels. They just don't see how artificial changes in group behavior can become popular through marketing/advertising. They can't face that marketing companies measure increases in sales, and sped precise amounts of money marketing a hamburger shop that everyone knows is there, but still the signal directs customers to change their choice of meals.

Even religions that are not their own. It's taught. They can't face up to the fact that a person who is raised with no religion does not believe the book they believe. And if you take them to a country with a different religion or human language, they can't make the connection that it is all learned.

I can understand not having a skill from experience. Spending 8 years to learn how to do surgery correctly. But there really isn't a reason for humanity to poison itself with marketing and advertising that climate change isn't real - just to keep a specific set of billionaires in power.

We could pay for our TV shows, songs, films, website. Not poison our minds with falsehoods in advertising. That chain hamburger shop doesn't need to remind us it is there, if it's good, we will go get a burger. It's the motivation systems of misinformation that seems the hardest thing to understand and change. People can be incredibly attracted to things they find "funny" or "odd". humanity can be sold all kinds of products that are not good quality or even cheaper.... just by branding/marketing/logo things. I can't understand why people haven't had ENOUGH of it. Like even the Reddit API change was about adding more marketing and cutting out apps that didn't do Reddit advertising.