I loathe exercise for it's own sake. I kayak the creeks and swamps, canoe the rivers, build stuff at my camp, hike around the woods, all that. The things I see and experience and create are the reward.

And by the way, saw a family of 5 teenybopper armadillos foraging last week! They weren't babies and there wasn't an adult around, guess they were siblings. It was hot as hell, but there was a cold creek to swim in at the end of the trail. Lifting weights and yoga won't get you that kind of experience.

Maybe you can find a way to couple activity to something else that you do want to do. Exercise for its own sake is tough for me, but I don't mind walking 15 minutes to get lunch, and then, obviously, 15 minutes back. The meme's message is that you don't need to sweat, get out of breath, or get swole to have meaningful physical activity.