you give him way too much credit. he's a fucking moron and he didn't even buy twitter on purpose. he thought could back out of it just like he backs out of everything he says but was forced to go through with one of the worst purchases in history.
also the rebranding is not to ruin twitter but to pivot to the everything app he's been trying to make for a long time. the name X is also something he always liked because he's a child. he tried to name PayPal X too, and also named one of his children X. none of what he does is 5d chess. he's just a loser idiot who has been failing up for too long.