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[–] 29 points 2 years ago (4 children)

Google worked on Privacy Sandbox/Topics API/FLoC for at least five years, and it couldn't get something that advertisers, regulators, and users could all agree on, so it's just falling back to the thing that worked (but has next to zero privacy protections). Sigh.

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  • [–] 12 points 2 years ago

    Google never had any intention whatsoever of prioritising your privacy over their advertising revenue. This technology was 100% designed to shut other operators out of the tracking and advertising market and 0% to reduce their ability to track you and advertise to you. Never in a million years were they going to spend a lot of time, effort and money destroying the source of their money. Hobble competitors, yes. Hobble themselves? Never. Not even a little bit.

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