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[–] 36 points 2 years ago (10 children)

It's still hilarious that no one along the whole chain designing, printing, and installing that billboard noticed the obvious spelling mistake.

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  • [–] 44 points 2 years ago (2 children)

    it's not the job of the people who sell and maintain the ad space to tell the customer that their ad is stupid

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  • [–] [S] 25 points 2 years ago* (last edited 2 years ago) (6 children)

    They might be playing 4D chess and thinking spelling it phonetically is the only way to keep it comprehensible to the hogs who are driving right by.

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  • [–] 9 points 2 years ago (3 children)

    Alright, I'm being a pedant, but how is "dimensia" any more phonetic than "dementia"? If anything "dimensia" is less phonetic since all the common -sia words are pronounced /-ʒə/ and all the common -tia words are pronounced /-ʃə/. The "dimensia" spelling is influenced by "dimension", but that's not strictly the same as being phonetic.

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  • [–] [S] 3 points 2 years ago* (last edited 2 years ago)

    I guess what I meant is the -sh sound is likely to be known across more reading levels than the -tia sound because it comes up earlier in reading education. The first spelling, when sounded out, more readily reproduces "dementia" as the remedial reader has heard it ambiently

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