When the buyer isn't the user (which is most of the time), no there isn't. Competitors try to win with great sounding features and other marketing BS because that is all the director will see. The users are then left with the product that has all the bells and whistles, but is terrible at doing what actually needs to be done. And the competition is the same, so they don't really have much choice. Bell's and whistles are cheaper than making it work well.
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