from trademark (note registered in 2003)

for: providing on-line chat rooms for transmission of messages among computer users concerning video and computer games; providing on-line electronic bulletin boards for transmission of messages among computer users concerning video and computer games, in class 38

for: entertainment services, namely, providing interactive multiplayer game services for games played over computer networks and global communications networks; providing computer games and video games downloadable over computer global communications networks; providing information on the video game and computer game industries via the internet; and providing information on computer games, video games, video game consoles and accessories therefor via the internet, in class 41

in short: basically what they did in the ensuing years with Xbox and Games for Windows - Live